Saturday, 29 July 2017

Stereotypical Image

Stereotyping is most common form of media representation. To put it simply, a stereotype is the application of one usually negative characteristic to a whole group. Stereotypes are labels that categorize people largely in negative terms, and that can be applied to whole social or cultural groups. These thoughts of beliefs may or may not accurately reflect reality. However, this is only a fundamental psychological definition of a stereotype.

In this entry, I am going to discuss about the stereotypical image in media that caused harm that is the gender stereotyping phenomenon. Difficulties in differentiating gender roles in the modern societies can be a perfect example of the negative stereotypes. A division of gender roles is deeply rooted in the social archetypes. Through the ages men have been considered to be financial providers and career focused meanwhile women have been shown as low position workers or loving wives and mothers and responsible for raising children and doing housework. Nowadays, the differences between gender are not so vast anymore, although females and males are still not equal. Unfortunately, there are many social institutions, such as mass media still use gender stereotypes. The differences between males and females roles are smaller, however they still perpetuates traditional gender stereotypes due to their great influence on people's attitudes. By manipulating the message, media can create a certain image of reality. It is hard to remain objective and insensitive to it's influence.

Commercials are the huge source of gender stereotyping because they are adapted to the specific male or female target. The aim of the modern commercial is not the satisfaction of needs but also their creation. According to Steve Craig's research, women can be presented in commercials in several variants. For example, a housewife obsessed by a steam on a new tablecloth. Mostly women advertise cosmetics, but they also appear in the commercials directed to men. However, male stereotypes are also various. Men are very rarely use for housecleaning commercials, and if they are it is a satirical image or they appear as an experts or to advise women.

Next, the example about stereotypical image in media where no harm has been caused is stereotypes in comedy. Most people motivated themselves to not believe stereotypes, but actually they do believe it because they always see it on television. They seen it over and over on every movie and TV series and they will think that what minorities are in real life. The difference between these two is that one focuses more about gender stereotypes and the other one people thend to over use them even when they don't notice it.

Source:
https://en.wikipedia.org/wiki/Stereotype
https://www.michigandaily.com/content/stereotypes-comedy-harm-or-humor
http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/

Sunday, 23 July 2017

Facebook Experience And Behaviour

Facebook has become the most popular social media network online, for business, social or personal use. I am that kind of  person who have Facebook account and rarely uses it. I only use Facebook for my class discussion group. This is a good thing about Facebook, where we as a student can use it for study. I also use Facebook to shop online because nowadays people use Facebook to promote and sell things online. Some of the items that they sell sometimes I cannot find in any shop. So Facebook is another platform where I can shop "weird" and unique stuff online. I also use Facebook to find part-time or freelance job. There are a few company use Facebook to find new staff for their company. Besides that, I use Facebook to see my favourite celebrities activity online. Sometimes they posted videos or upcoming tour online. Other than that, I use Facebook to check upcoming event near my place. Facebook will tell me what event is going to happen near my area one month before. They also will tell me if that event got cancelled. Sometimes I use Facebook to chat with my pan pal from Japan and Uzbekistan. This is another good things about Facebook where I can connect with people around the world and keep in touch with them. I considered myself as an observer user because I don't really posting status updates or share link page or status from another user because mostly I only browsing others' news or see funny videos online. Critics of Facebook claim that it is a worldwide distraction and even obsession that amounts to nothing except for significant amounts of time wasted. Facebook can distract me from doing my assignments. Normally, before I start doing my assignment I will check Facebook to see update from lecturer but ended up looking at something else for hours. Sometimes, it took me 4 to 5 hours on Facebook. Facebook can be really addictive if you did not control yourself from it.

As a teenager there are many distractions in life, but they can easily become irrelevant if you know how to handle them. Facebook has caused way too many students to become distracted and fall behind in college or even in school. Even though Facebook can be a great way to communicate, it does not benefit anyone to use it.

Wednesday, 19 July 2017

What media discovery or invention has made the greatest impact on society today?

Inventions are most salient when we can see the historical changes they cause. Some permanently change our lives almost overnight and some disappear as soon as they are patented because these was never a real need for them. Over the last century, there have been thousands of patented ideas around the world and many are exciting and completely life changing.

Computer has made the greatest impact on society today. A computer is a device that can be instructed to carry out an arbitrary set of arithmetic or logical operations automatically. The ability of computers to follow generalized sequences of operations, called programs, enable them to perform a wide range of tasks. Historically, computers were human clerks who calculated in accordance with effective methods. These human computers did the sorts of calculation nowadays carried out by electronic computer, and many thousands of them were employed in commerce, government, and research establishments.

Computer has made the greatest impact in our daily life as well as in our social life. Any professional individual like doctors, engineers. businessman etc, undergo a change in their style or working pattern after they get the knowledge of computer. The managerial level becomes less dependent on low level staff like clerks and accountants. Their accessibility to the information increases tremendously. This improves their working patterns, which benefit the organization and ultimately affects the society. In common life also, an individual gets benefit with computer technology. When airports, hospitals, banks, departmental stores have been computerized, people get quick service due to the computer system.

In general, computers have proved almost all the fields whether related to numeric, non numeric or document processing in the developed countries and all the walks of life.


Source: 
https://plato.stanford.edu/entries/computing-history/
https://en.wikipedia.org/wiki/Computer
https://www.linkedin.com/pulse/impact-computer-society-muhammad-ibtehaj-khan